White Dragon Communications is a PR and marketing agency that has a proven track record of delivering significant levels of profile and brand awareness across a broad range of media. With a core competency in the financial services sector White Dragon offers firms and individuals a range of services including public relations, marketing strategy, copywriting and ongoing editorial support.
White Dragon Communications will conduct an overview of a client's existing communications output and present a new PR strategy based on key messages, target audience, USPs, aims and ambitions.
After gaining an understanding of client activity and needs, White Dragon will develop a new PR strategy which will focus on clear deliverables and will aim to ensure all output is focused on the client's products and services.
As a former journalist in tune with the needs of journalists and publications, one of the key skills offered by White Dragon is the copywriting of all output. This includes press releases/articles/features/Q&As;, etc. White Dragon also provide a marketing copywriting service.
White Dragon is renowned for the level of coverage and profile it generates for clients working on any budget. Developing a PR plan and adopting a long-term approach focused on regular contributions to the press has helped establish all clients within their chosen fields.
White Dragon Communications can help clients develop their confidence when dealing with journalists through media training, plus we can support clients who have speeches and presentations to give.
White Dragon works with all clients on their social media strategy. We are able to run social media accounts such as client's Twitter and LinkedIn pages, plus we also use the White Dragon Twitter feed to post all coverage and to interact with key stakeholders.