Bob Young, CEO, Fleet Mortgages

I’ve used White Dragon for PR since 2007 for a very good reason; the quality of work is second to none. In a career that spans four decades in financial services I have used a number of PR firms both large and small. Rob Griffiths completely understands the market and addresses topics from a client’s stand point. I cannot recommend White Dragon highly enough.

Victoria Hartley, Editor-in-Chief, Mortgage Solutions

Rob’s in-depth, seasoned industry knowledge gives him the edge in terms of journalist relationships and the thought-provoking, opinionated ghost-written articles he produces for clients, which attract some of the biggest hits on Mortgage Solutions. His old school professionalism, strategy and approach to relationship-building PR is appreciated.

Richard Adams, Managing Director, Stonebridge Group

Rob’s knowledge of our market is second to none and for the last eight years he has been invaluable in terms of PR and always a source of intelligent insight. I would highly recommend his services.

Rebekah Commane, Editor, Mortgage Strategy

During my time as editor of Mortgage Strategy Rob has proved reliable and efficient in turning around interesting clean copy, both commissioned and pitched. He is one of my go-to PRs in the industry.

Harpal Singh, Managing Director, Broker Conveyancing

White Dragon has played a key part in helping us to launch and promote our brand since 2012. Rob has wide knowledge and experience of our industry and a clear understanding of our strengths. He knows what we want to achieve and focuses on getting it done with minimal input. White Dragon is an important partner and Rob is part of our team.

James Prosser, Director, Front Events – organisers of Financial Services Expo (FSE)

I have worked with White Dragon for many years and they have always delivered. Rob knows the market extremely well having worked for trade publications, trade associations and many different clients. He has matured in his writing and I have full confidence in any work that he’s been asked to write for FSE.

Sarah Davidson, Knowledge and Product Editor, This Is Money

I’ve worked with Rob for over a decade and have always trusted him to provide pithy, insightful commentary at the drop of a hat. He’s professional, reliable and his knowledge of the sector is second to none.

Bob Hunt, CEO, Paradigm Mortgages

I’ve worked in conjunction with Rob and White Dragon for the past 15 years, initially when he helped raise the profile of TMA while under Abbey’s ownership, but more recently and since the launch of Paradigm over 10 years ago. Rob is personable, professional, extremely knowledgable and, most of all, easy to work with. His insights are first rate, and his PR guidance has been invaluable during the growth and successful building of not just our brand, but our company. I couldn’t rate him more highly.


The Team

Rob Griffiths
Rob Griffiths - White Dragon Comms
Rob is Director of White Dragon Communications and established the agency in 2007. He manages all client relationships at White Dragon and is also responsible for securing new business and ensuring a high quality service is provided. Essentially, Rob is White Dragon. Prior to setting up the business, Rob was the Associate Director of the Association of Mortgage Intermediaries (AMI) and former editor of the mortgage trade title, Mortgage Introducer. He likes to think that he invented the competition where industry people hold copies of trade magazines in front of notable landmarks such as the Taj Mahal, Sydney Opera House and Sardis Road - home of Pontypridd RFC. In one way, shape or form, Rob has been involved in financial services for the past 20 years. Rob is widely known as a professional Welshman - although he now lives in Surrey - and his heroes are Max Boyce, Gareth Edwards, Shane Williams and Ruth Madoc. Though not necessarily in that order. He is (quelle surprise) an avid rugby fan, has been known to run a marathon or two, and can even play Hey Ya by Outkast on an acoustic guitar. Rob is happily married with two children, Grace and Tomos. Here is a heartwarming photo of Rob, his wife Laura, his children and the real Father Christmas.